Privacy Policy

This Privacy Policy is intended to help you better understand how we the people of Very American® use and store your personal information.  By using any of our Services at Very American® you are agreeing to the terms of this Privacy Policy and, as applicable, the Very American® Terms of Service. 

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our privacy practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on this Website.  By continuing to use this Website or the Support Service after these changes are posted, you agree to the revised policy.

1. Information from buyers

What information do we collect from buyers and why?

  • We collect buyers’ name, email, shipping and billing address, payment details, phone number, IP address, information about orders you initiate, and information about the device and browser you use.
    • We use this information to support and process orders, for risk and fraud screening, authentication, and payments. We also use this information to improve our Services.
  • We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information (i.e. IP addresses or payment information) to automatically block certain potentially fraudulent transactions for a short period of time.

When do we collect this information?

  • We collect this information when you use or place an order on the site.
  • Additionally, we partner with third parties who provide us information about buyers, for example to help us screen out merchants associated with fraud.

When and why do we share this information with third parties?

  • Very American® works with a variety of third parties and service providers and we may share personal information with them to support these efforts.
  • We may also share your information in the following circumstances:
    • To prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or any other agreement related to the Services, or as otherwise required by law.
    • To conform to legal requirements, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).
  • Personal information may also be shared with a company that acquires our business or the business of a merchant whose store you visit or access, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.

2. Information from Very American® website visitors and support users

What information do we collect and why?

  • As you visit or browse the Very American® website, we collect information about the device and browser you use, your network connection, your IP address, and information about the cookies installed on your device. 
  • From telephone support users, we collect your phone number, call audio, and other personal information you provide us during our call. We may request additional documentation from you during our call to verify your identity.
  • Text Marketing and notifications: By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Msg & Data rates may apply. 

When do we collect this information?

  • We collect this information when you visit the Very American® website, use Services offered on our websites, or engage with us either by email, web form, or phone. We also collect any additional information that you might provide to us. 

3. What do we do with your personal information when you terminate your relationship with us?

  • We continue to store archived copies of your personal information for legitimate business purposes and to comply with the law, except when we receive a valid erasure request.
  • We  store anonymous or anonymized information, such as website visits, without identifiers, in order to improve our Services.

4. What we don’t do with your personal information

  • We do not and will never share, disclose, sell, rent, or otherwise provide personal information to other companies for the marketing of their own products or services.

5. How do we keep your personal information secure?

  • We follow industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details and any other personal information entrusted to us. Our information security systems apply to people, processes and information technology systems on a risk management basis.
  • No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.

6. Control over and access to your personal information

  • We the people at Very American® understand that you have rights over your personal information, and takes reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of your personal information. If you are unable to change your personal information within your account settings or if you are concerned about data collected as you visit the Very American® website or use our support services, please contact us to make the required changes. It is important to remember that if you delete or limit the use of your personal information, the Services may not function properly.
  • If you have any questions about your personal information or this policy or if you would like to make a complaint about how we process your personal data, please contact us by email at with the subject line beginning with the word, “LEGAL.”